Furia Rubel is recognized regionally and nationally for our award-winning, integrated marketing and public relations expertise.
Our team has published widely on crisis communications, media relations, media training and publicity, professional development, productivity, small business public relations strategy and tactics, social media, and law firm public relations and marketing.
![Is Perkins Coie’s Executive Order Fight a ‘Unique Branding Opportunity’? [The American Lawyer Quotes Gina Rubel]](https://www.furiarubel.com/wp-content/uploads/2025/03/Perkins-Coie-MM.png)
Law firm Perkins Coie, after being targeted by an executive order from the Trump administration for its past client work, is fighting back via a lawsuit and a public relations campaign.
March 2025
An interview with a journalist is more than just a conversation. It’s a chance to share authentic insights, showcase your expertise, and position yourself as a thought leader in your field. But navigating these moments without guidance can feel like stepping onto an unpredictable stage.
March 2025
![Reputational Management: Crafting and issuing effective public statements [Published in Business of Law DIGEST]](https://www.furiarubel.com/wp-content/uploads/2025/02/wwd-media-mention-02-20-2025.jpg)
Public statements are vital communication tools for attorneys and law firms. They provide important insight into an organization’s values, and if crafted thoughtfully, they can foster trust and build a strong reputation.
February 2025
In recent years, the landscape for law firm leaders has dramatically changed, with increasing pressure to comment on political, social, and technological issues.
January 2025
![Social Media Fury Targeting Insurers Should Spark Strategic Changes, Experts Say [Published in P&C Specialist]](https://www.furiarubel.com/wp-content/uploads/2024/12/Social-Media-Fury-Targeting-Insurers-Should-Spark-Strategic-Changes-Experts-Say.png)
In the wake of UnitedHealthcare CEO Brian Thompson’s murder, commercial insurers are advised to “shore up their customer service, refine their claims processes and restore public confidence.”
December 2024
![Reputation Management: Protecting law firm data and reputation: A guide to cybercrime mitigation, Part III [Published in Business of Law DIGEST]](https://www.furiarubel.com/wp-content/uploads/2024/12/BOLD-cybercrime-part-III.png)
An incident response plan (IRP) is key to defending a law firm against cybercrime. IRPs are tailored to the specific needs of an organization, identifying potential threats and cataloging assets that could be targets.
December 2024
As 2025 approaches, Chief Marketing Officers (CMOs) and leaders are witnessing a significant evolution in SEO strategies due to the transformative power of AI.
October 2024
![Crisis Communications: Protecting law firm data and reputation: A guide to cybercrime mitigation [Published in Business of Law DIGEST]](https://www.furiarubel.com/wp-content/uploads/2024/10/Gina-Bold-Article-september-2024.png)
Cybercrime is on the rise, with law firms and clients facing unprecedented attacks on sensitive and confidential information.
October 2024
In today’s rapidly evolving technological landscape, Artificial Intelligence (AI) is no longer a distant concept but an integral part of our daily lives. But what does this mean for corporate business owners? How can AI, particularly in the form of generative AI, be utilized to drive business success? And what exactly is prompt engineering?
October 2024
While certain elements make marketing within the legal industry unique, such as the Rules of Professional Conduct and various state ethics guidance, law firms have quite a bit to learn from their counterparts in the B2B marketing space.
August 2024