Integrated Marketing
In Aristotle’s work, Metaphysics, he introduces a concept that has endured over centuries.
“The whole is greater than the sum of its parts”.
As a fully integrated marketing and communications agency, we couldn’t agree more. We know from experience that outcomes improve when individual marketing components are tied together by coherent strategy and executed consistently. We help our clients by knowing that parts working together in harmony can produce a more significant result than each part functioning independently.
Advertising & Graphic Design Services
The members of the creative team at Furia Rubel are veterans of B2B marketing, where the decision-makers are sophisticated, and the business stakes are high. Our creative director and designers understand the importance of design to communicate a specific business message that positions an organization competitively. Because design is part of our integrated approach to client support, our team possesses a depth of understanding about each account that siloed design services often miss. Using data-backed, best-practice design principles, our team develops engaging visual communication that underscores an organization’s value to key constituents and highlights differentiators.
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Branding as a Science and an Art
Great branding moves markets. An effective brand connects hearts and minds and creates a memory, making your organization the top-of-mind provider for your services when the need arises. It communicates your culture and your commitment.
Furia Rubel’s approach to branding services begins with a full audit of your existing brand footprint in all digital and traditional channels. We dive into your audience, services, competitors and culture before developing a full suite of brand materials from messaging and graphics, to roll-out and implementation.
See our related content on branding:
Rebranding – Why, How and a Checklist
Content Marketing
According to the Content Marketing Institute, content strategy considers an organization’s content holistically and shapes the way that body of content influences people’s experiences with the brand. Content marketing strategy determines what content will build the customer base by helping people make decisions at various points in their experience with the brand. A strategic content marketing strategy also takes search engine optimization into consideration.
It is essential to leverage content within an integrated communications strategy and plan:
- Unify brand communications and leverage content to support your business objective
- Measure and evaluate data to refine your content strategy
- Support and communicate your firm’s key messages
- Establish your organization as a trusted resource able to identify and meet the needs of your target audience
- Build search engine visibility
The content and tools we provide for Furia Rubel clients ensure they reach their target audience through search engine optimization (SEO) and user experience (UX) best practices. We create valuable and relevant content to help build brand awareness, educate the target audience, share content of value, keep the information fresh, engage readers and highlight the subject matter expertise.
Social Media
Social media is a force that cannot be ignored. In 2023, a significant 82% of American adults spent time on social media, reflecting its deep integration into daily life. This high level of engagement underscores the importance of social media in connecting people and shaping opinions. Controlling your brand on social media is of ever-increasing importance if you are to ensure that your organization is represented appropriately and effectively .
Social media accounts have become a cornerstone of your online presence, meeting your audience where and when they are ready to engage. This brings more opportunities to create brand awareness and showcase your subject matter expertise.
Here are some law firm social media statistics from the American Bar Association and MyCase:
- 78% of lawyers maintain one or more social media profiles for professional purposes
- 96% of lawyers and 90% of law firms maintain a LinkedIn profile
- 62% of law firms maintain social networks
- 33% of lawyers and 52% of law firms maintain a Facebook presence
Furia Rubel provides social media strategy, content campaigns, posts, and reporting that engage the correct audience, drive website traffic, and brand recognition.
Website Development Project Management
Marketing teams are busy. Attorneys are focused on clients. Website projects require attention to detail, experience and focus while managing the various roles and responsibilities of all parties. It is no wonder then, that many organizations struggle to get website redesign projects over the finish line on time and within budget.
The expert team at Furia Rubel knows the common hurdles clients face in the website design, redesign and development process and how to structure a project from the beginning to minimize surprises and delays. Our agency serves clients in website project management from RFP’s, to launch. In this role, the agency works with designers, developers, content creators, IT and other professionals to ensure that the project is completed on time, within budget, and to the satisfaction of all stakeholders.
See related content:
Effectively Managing Digital Marketing Assets for Law Firms and Small Businesses
Backlinks: The Overlooked Tactic
