As a public relations and content specialist, Matt Henderson supports Furia Rubel’s clients through media outreach, social media management, and other digital marketing efforts. He is a versatile storyteller with a career that weaves a winding path through the arts and sciences. Matt developed an interest in marketing as a founding member of Pittsburgh-based theatre company 12 Peers Theater, where he served as marketing director and literary manager for several years. Under his leadership, 12 Peers has become a significant presence in the Pittsburgh theatre scene, garnering coverage in all of the city’s major press outlets and receiving recognition in “Best of the Decade” lists. Similarly, his work as social media manager for Prime Stage Theatre exponentially expanded their digital presence and solidified the organization as an arts leader in Pittsburgh.
In a 180-degree pivot from the theatre world, Matt played a key role in establishing and developing the brand voice of the University of Pittsburgh School of Computing and Information as a digital communications specialist. During his tenure at the newly formed school, he grew existing social media channels, created new ones, devised email marketing campaigns, and learned how to tell the human stories at the heart of computer and information science.
When he isn’t telling stories as a marketing and public relations professional, Matt can be found acting them out onstage. He has worked as an actor with most of the professional theatre companies in the Pittsburgh area and can be seen in the occasional lottery commercial. He has put his storytelling skills to use as a playwright which have been produced across the country as well as England, Scotland, Finland, and Canada.
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