Staying ahead of the curve requires keen insight, careful research and a passion for the industry.
At Furia Rubel, we’re known for our client service, as well as our contributions to the fields of marketing, public relations and communications. Check out what we’ve had to share lately.
When the opportunity to work with the media arises, you need to be well prepared and media-trained to ensure that everything will run smoothly and effectively. I encourage every law firm, no matter how big or small, to have a written law firm media policy.
March 2018
Great public relations can substantially accelerate business development cycles, increase audience awareness and help promote rapid growth. Harnessing this power can be a terrific boost—if you proceed with clear objectives and remain true to your core business goals. You therefore need to ask yourself, “Will public relations help our firm achieve the goals we have defined in our business plan?”
February 2018
![Legal Marketing & Law Practice Management Tips [LAW FIRM INDUSTRY ARTICLES]](https://www.furiarubel.com/wp-content/uploads/2018/01/Legal-Marketing-and-Law-Practice-Management-Tips-thb.jpg)
From time to time, we share legal industry articles relevant to our law firm and legal service provider contacts. With all of the great legal marketing and law practice management information available today, here are a few recent articles that we recommend lawyers, legal administrators, managing partners and legal marketers read.
January 2018
Public relations is the art and science of proactive advocacy on the part of a company, individual or brand. It requires strategic management of your position statement and key messages in order to reach your target audiences, and through various tactics, establish good will and a mutual understanding.
December 2017
An op-ed (opinion-editorial) is a form of writing that is used to express a personal opinion. It is an under-utilized and extremely powerful way to publish your opinion and to demonstrate your depth of knowledge on a particular topic. In this way, you are positioned as a thought leader in your area of expertise.
August 2017
Our founder, Gina Rubel, a lawyer-turned-legal-marketers, is quoted in American Lawyer regarding an “SNL” spoof taking aim at Morgan Lewis.
May 2017
Gina F. Rubel, Furia Rubel’s CEO, was interviewed by Law360 and quoted in their article, The 3 Most Overused Legal Marketing Terms.
November 2015