Jennifer Simpson Carr Discusses Utilizing Public Relations to Build Trust with Clients and Talent in the Legal Market
Date: Wednesday, September 18, 2024
Location: Boston Park Plaza, Boston, Massachusetts
Register: https://www.lmanortheastconference.com/register/
Topic: Jennifers Present: Using Public Relations to Enhance Client and Talent Loyalty
Description: Join Jennifer Manton, Jennifer Stokes, Jennifer Johnson and session moderator Jennifer Simpson Carr for an enlightening discussion and hear from 4 “Jennifers” as they share their unique perspectives. While competition for both clients and talent in the legal market remains fierce, law firms who master the art of strategic public relations will thrive in this competitive landscape. This session will examine public relations strategies tailored to building trust with clients and talent alike. The faculty will explore approaches and best practices to forge impactful connections, ensuring long-term engagement and loyalty.
Key takeaways include:
- Understanding the synergy between client and talent-focused public relations initiatives
- Effectively communicating your firm’s value proposition to attract new clients and talent
- Using thought leadership to cultivate long-term client partnerships
- The link between brand and culture and its importance when talking about recruiting and retention
- How a well-articulated brand positively showcases a firm’s culture.
Speakers:
- Jennifer Simpson Carr, Furia Rubel Communications, Inc.
- Jennifer Johnson, Calibrate
- Jennifer Manton, Kramer Levin Naftalis & Frankel LLP
- Jennifer Stokes, Shipman & Goodwin LLP
Furia Rubel Marketing and Public Relations is a corporate communications and crisis management agency serving clients internationally. The certified woman-owned agency provides strategic planning, marketing, public relations, crisis management, business development, content marketing, and social media services to a wide array of professional service clients. Furia Rubel represents law firms and legaltech organizations, financial, banking and accounting companies, governments and municipalities, and behavioral health and elder care organizations. For more information, visit www.furiarubel.com.