Target Practice – Preparing Law Firms for a Crisis at LMA19

Date and time: April 8, 2019, 2:15 PM.

Location: Hyatt Regency, Atlanta, GA

Details: Law firm crisis expert, Gina Rubel, will present “Target Practice — Preparing Law Firms for a Crisis” during the 2019 Legal Marketing Association Conference #LMA19. She will team up with other industry leaders and in-house representatives to walk the audience through a typical crisis scenario.

The program will cover identifying a law firm crisis, maintaining control of the message, building an effective client communication strategy, and differentiating the needs of clients against the court of public opinion.

The program’s panel participants also include Cheryl Bame, Principal, Bame Public Relations; John M. Byrne, Chief Marketing Officer, Gould & Ratner LLP; and Jasmine C. Trillos-Decarie, Chief Client Service Officer, Stoel Rives LLP.

An attorney and law firm PR expert, Rubel leads Furia Rubel Communications, Inc., an agency supporting law firm growth through integrated legal marketing, public relations, reputation management, and content marketing. She regularly is called upon by law firm leaders for high-stakes public relations, media training, crisis planning, and incident-response support, including high profile litigation media relations. In addition, she is listed among Lawdragon’s top 100 consultants and strategists to the legal profession, worldwide.

Furia Rubel Communications, Inc. is an integrated and strategic law firm marketing, public relations and crisis management agency in the Philadelphia market. The certified woman-owned agency provides strategic planning, marketing, public relations, crisis management, trial publicity, business development, content marketing, and social media services to law firms nationwide.