Crisis Communications: Implementing generative AI: The culture shift – Part II [Published in Business of Law Digest]

In order to implement generative AI effectively, law firms must have organizational agility, and a willingness to embrace the cultural shifts that come with new technology and processes. Furia Rubel CEO and general counsel Gina Rubel recently published an article highlighting the importance of embracing innovation in order to maintain a competitive advantage.

Rubel provides an overview of the various factors involved in a cultural shift toward GenAI integration:

• Redefining the role of legal professionals
• Nurturing continuous learning
• Encouraging experimentation
• Balancing regulation with innovation
• Celebrating successes and learnings

She also identifies practical steps for implementing this change:

1. Define clear objectives
2. Understand and articulate the “Why”
3. Invest in training and development
4. Create cross-functional teams
5. Foster a culture of collaboration
6. Lead by example
7. Adapt, communicate, and enforce policies

Rubel emphasizes the importance of the human factor in driving technological innovation: “The transition to a GenAI-integrated culture is not just about the technology; it is about the people and processes that will ultimately make it successful. It is an opportunity to build a practice that is more flexible, innovative, and responsive to the needs of clients in a rapidly changing world.”

Related content:

• Crisis Communications: Implementing Generative AI: A Field Guide for Lawyers – Part I [Published in Business of Law Digest]
• Generative AI: A Sample Policy for Organizations
• Using Generative AI to Power Innovation in the Legal Sector with Lydia Petrakis, Corporate Counsel and Digital Strategist at Microsoft

Read Crisis Communications: Implementing generative AI: The culture shift – Part II