Handling Negative Online Reviews for Law Firms

Handling Negative Online Reviews for Law Firms

One of the most important rules of law firm public relations is to get ahead of the story, and this applies to anything unfavorable said about your company. Though it may seem insignificant, one reviewer’s comment has the potential to be seen by hundreds of people, some of whom may be potential clients or customers.

October 2018

Opportunity in Crisis – Marketing the Law Firm

Opportunity in Crisis – Marketing the Law Firm

We often perceive a negative outcome in a legal case or a discredited witness in a trial to be a crisis, and we react principally to the danger attached to that concept. Our response at these times can make the crucial difference between success and failure. With every crisis, we must make a concerted effort to discover the opportunities inherent.

July 2015