All the questions we are asked about strategic marketing, public relations and social media are answered on our blog. If you have a burning question and you don’t find the answer on our site, be sure to let us know.
In today’s competitive legal market, delivering exceptional legal services and serving as a strategic business partner to in-house counsel is no longer considered a differentiator by clients, but table stakes.
August 2024
AI-generated content is here, and I believe it is here to stay. Before using AI writing tools, it’s important to first understand the risks. Writing with AI-generated content can be a double-edged sword.
February 2023
ChatGPT (Conversational Generative Pre-trained Transformer) is an application developed by OpenAI that is capable of generating human-like text. It is one of many such tools that have exploded onto the scene, and it is transforming everything from the way we write and teach, to the way we accomplish technical tasks.
February 2023
The Intersection Between Marketing and Recruitment: Communicating A Positive Company Culture Blogs, websites, apps, press releases, social media posts, among others—today, companies have a plethora of tools at their fingertips […]
August 2022
There are few SEO subjects that generate more confusion than backlinks. Yet, they are one of the most important components of a strong online marketing program…
May 2022
Rebranding – Why, How and a Checklist By Leslie Richards Rebranding is an initiative companies do not undertake lightly. There is a component of self-reflection required that may feel like […]
April 2022
If you don’t think online reviews impact business development, think again. Online reviews have the power to make or break a business.
March 2022
Professional service providers often ask about the importance of social media engagement and how it can benefit their business development efforts. This post covers why content marketing is important for business development, as well as, the strategy and implementation behind it.
August 2020
Like many Americans who’ve been ordered to stay at home until the COVID-19 pandemic wanes, you may have used Zoom, either to stay in touch with a group of friends, family, colleagues, or to conference call with co-workers.
May 2020
Podcasts have become more popular than watching videos, reading electronic newsletters, and viewing television. For many professionals, they are used as a successful marketing and business development tool.
November 2019